No more Uber, Hertz, or even car owners: How Amazon and Apple will take us all for a ride

Business opportunities general Innovation Technology

APPLE’S LARGE, SECRET CAR PROJECT

Let’s start with the Cupertino company. We know that Apple has a sufficiently large, secret project underway that has something to do with cars.

I don’t think this is some souped-up version of CarPlay that it intends to license to automotive manufacturers. I think it is, in fact, developing an actual car. But I don’t think this is a car anyone is going to be able to buy, per se.

What I think Apple is developing is its own version of Uber. But it’s going to be way, way better and far more exclusive.    How Amazon and Apple