I’m sure you’ve reluctantly sat through one of these before: a tediously long, data-filled, please-make-it-stop presentation by an entrepreneur. Even worse, maybe you were that presenter — it happens!
While quantitative data, albeit boring, is central to any business, presentations truly come alive with stories. Let’s ask ourselves why this is the case, and why entrepreneurs should move beyond the boring business-as-usual to learn how to tell compelling stories. The impact of storytelling